Martel ScrogginJuly 1, 1929- Sept. 20, 2009
Martel Scroggin, a retired advertising agency executive and novelist, died September 20, 2009, at home of cancer. He was 80.
Scroggin, a member of Crook County High Schools Class of 1948, had a ranch east of Prineville on the Ochoco Ranger Station Road. He wrote three fiction-based-on -fact book about the history and development of Central Oregon. All three books; Wasco, The Moonlighters, and The Sheepshooters, were taped and distributed by the National Library and the Library of Congress for the blind and physically handicapped. The Sheepshooters was the first novel written that covered the violent cattle-sheep wars that ran from 1886 to 1906.
He started his advertising career in San Francisco with Batten, Barton, Durstine and Osborn, where he was the account executive for the U.S. Steel and Pacific Gas & Electric accounts. In 1958, he left BBDO to become a co-founder of Allen, De St. Maurice & Scroggin. Nine years later, he founded the agency that was to become Scroggin & Fisher, handling such accounts as the San Francisco Examiner, Chevron, China Airlines, Fairchild semiconductor, Otis and NEC corporation. After his retirement, his company was acquired by Batten, Barton, Durstine & Osborn, the ad agency where he got his start.
Scroggin served on the board of directors of the Transworld Advertising Agency Network (TAAN), a group of agencies throughout the world He became the only chairman in the history of this organization to be re-elected for four consecutive terms and travelled extensively - often with his family - to help build the total membership to 40 worldwide members.
He received a degree in Journalism from the University of Oregon, where he was president of his fraternity, Phi Kappa Sigma, and was a Korean War veteran. He served on the steering committee for the Friends of Radiology at Stanford, and was an active member of The Family Club and the Crook County Historical Society. Other memberships included the Hoover Institution, BPOE and Western Writers of America.
His wife, Gretchen, preceded him in death in 1989. He is survived by his daughters, Leslie and Wendy, a son, Jeff, and five grandchildren.
Arrangements are in the care of the Prineville Funeral Home.
Martel Scroggin
Bend Bulletin [OR]
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